For Your Next Pittsburgh Home Address!

In case you missed it, CENTURY 21 has been taking tremendous strides recently to ramp up its exposure particularly to a new segment of home buyers. Obvious areas C-21 has focused on recently is in its TV ad campaign and updates to its website. One of the lines I really like from the TV ad is the one that says “CENTURY 21 is Your Web Address for Your New Home Address.” This coupled with the recent total revamp of the corporate website is exciting. Using traditional media like TV coupled with investment in new media is important for our franchise to remain viable and competitive. Plus, our franchise needs to be speaking to a new audience - those younger buyers who are members of the Gen Y and Gen X generations.

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We have all heard the constant drum-beat of negativity coming from the national media. If you were to listen to what seems to be a daily stream of bad news, you would think our area and the nation as whole stands at the precipice of financial ruin. Is the sky really falling in real estate? Granted the Pittsburgh real estate market has seen better times. It’s time the public heard a “balanced” viewpoint.

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